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Marketing Consultant in Fort Worth, TX at AZZ Inc.

Date Posted: 5/17/2018

Job Snapshot

Job Description

Subsidiary:

AZZ Inc.-Galvanized Continuous Rebar Segment (AZZ GalvaBar)

General Description:

Responsible for designing, creating, and delivering marketing programs and initiatives to support the growth and expansion of AZZ GalvaBar products and services

Education, Certifications, Licenses & Registrations:

Bachelor’s degree in Marketing or Engineering with Marketing minor. Must have minimum of 5 years marketing or product line management experience. Prior Steel industry experience a plus.

Specialized Knowledge and Skills:

Oral comprehension and expression. Ability to read and write. Ability to clearly communicate with all levels of personnel. Excellent oral/written communication skills. Well-developed presentation skills.French language a plus.

Essential Duties:

  • Assist in development, for approval, all short and long term plans and budgets for the AZZ GalvaBar marketing initiatives and its activities.  Monitor progress, assure adherence and evaluate performance of the marketing initiatives.

  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e- mail, TV etc.)

  • Undertake individual tasks of a marketing plan asassigned

  • Explain scientific and technical ideas in simple language.

  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

  • Coordinate and participate in various events, conferences and organizations to promote the use of AZZ GalvaBar products and services.

  • Develop and communicate all programs for product and market development.

  • Establishes, Maintains and monitors the Contact Management System.

  • Searches out and identifies prospective customers in existing and new markets egments.

  • Accumulate competitive market data and perform analysis for markets served. Communicate results and data to the organization, sales team(s) and representative salesforce.

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

  • Educate influencer's and customers about AZZ GalvaBar and assist customers and sales managers in the promotion of AZZGalvaBar.

  • Generate templates for presentations, and assist sales and management in the delivery of presentations.

    Work Environment:

    Temperature-controlled office with moderate noise level. Some exposure to outdoor elements and production environment.

    Physical Demands:

    Office position, primarily sedentary. Spends app. 1/2 of time seated, talking/hearing,reading, and using hands/fingers to write, type, etc. Generally requires clear vision at 20 inches or less

    Travel:

    Ability to travel up to 70% of the overnight/out-of-state travel may be required (including internationaltravel).